Our Approach:
- Market Research:
- Conducted thorough market research to assess the dessert market in Texas, including demographics, business opportunities, and competitor analysis.
- Identified key growth areas and potential franchisee hotspots within the state.
- Social Media Strategy:
- Collaborated closely with Yonutz to create a customized social media advertising strategy focused on platforms such as Facebook and Instagram.
- Designed a strategy that targeted potential franchisees with a strong household income.
- Content Creation:
- Produced engaging and informative content tailored to attract and engage potential franchisees interested in business development opportunities.
- Utilized high-quality visuals, infographics, and persuasive ad copy to highlight the benefits of joining the Yonutz franchise network.
- Ad Campaigns:
- Executed highly targeted ad campaigns aimed at attracting potential franchisees to explore business opportunities with Yonutz.
- Employed geotargeting and demographic segmentation to ensure ad content reached individuals interested in franchise ownership in Texas.
- Lead Nurturing via CRM:
- Implemented a Customer Relationship Management (CRM) system to efficiently track and manage franchisee leads generated through social media advertising campaigns.
- Developed lead nurturing workflows within the CRM to qualify potential franchisees, facilitating their progression through the franchise development pipeline.
Results:
- In 5 weeks, Expandify advertising campaigns successfully generated a pool of qualified franchisee leads interested in opening Yonutz in Texas.
- The CRM system streamlined lead management and allowed for effective lead nurturing.
- Together, we contributed to the successful closing of a new Yonutz franchisee in The Woodlands, Texas.
This case study underscores our company's vital role in utilizing social media advertising campaigns to identify and attract new franchisees for Yonutz expansion in the USA. By focusing on lead generation and efficient lead nurturing processes, we significantly contributed to the franchise's successful entry into a new geographic region.
