About us

Who We Are

Expandify was built to help franchises grow — with digital systems designed to drive real growth.

In 2016, childhood friends Nicolas Buffone and Jonathan Durante teamed up, combining creative execution with business strategy after spotting a real problem: great franchise brands were missing out because they didn’t have the digital tools or the skills to grow online.

That insight became the foundation for Expandify — a growth system built to connect franchisors with investor-ready candidates and turn attention into signed deals.Today, Nic leads fulfillment with creative precision, while Jon leads sales — helping franchisors convert interest into signed franchise deals.

From ad to acquisition — Expandify helps franchises scale, deal by deal, market by market.

About Expandify

We understand the challenges and opportunities within the franchise industry across the United States and Canada. Our young and innovative team is dedicated to helping franchises conquer the market.

Our development services are designed to boost your brand's visibility and accelerate growth. From multi-channel advertising to advanced sales strategies, we provide the tools and expertise to streamline your marketing operations and turn your lead generation and sales efforts into consistent success. 

As certified Meta Marketing Partners for over seven years, our industry-leading expertise has helped countless franchises grow their online presence, reach new customers, and achieve their full potential.

We’re committed to excellence and client satisfaction. We work closely with each franchise, partnering only with those we know have the potential to dominate their market and achieve reliable, long-term growth.

Find me on The Franchise Directory

How franchises succeed using our services


Most brands fumble marketing and lead generation—even the so-called experts. We don’t guess. We don’t experiment. We execute. From strategy to scale, we handle everything, delivering results that move the needle. No fluff. No wasted time. Just a proven system that fuels franchise expansion—fast.

Our streamlined advertising process swiftly propels franchises to industry leadership. From first contact to final agreement, we ensure a seamless and rapid expansion. Experience transformative growth with the power of advanced automation in franchising.

Icon

8+

Years experience

$10M+

Spent on advertising

Time Icon

24/7

Access to assistance