Our Approach:
Market Research:
- Conducted thorough market research to assess the QSR Indian restaurant market in Ontario, including demographics, competitor analysis, and business opportunities.
- Identified key growth areas and franchisee hotspots in Brampton and Mississauga.
Social Media Strategy:
- Collaborated with SPICEBROS to create a customized social media advertising strategy, focusing on Facebook and Instagram.
- Targeted potential franchisees with a strong household income and an interest in Indian cuisine and QSR ventures.
Content Creation:
- Produced engaging and informative content designed to attract potential franchisees.
- Used high-quality visuals, infographics, and persuasive ad copy to communicate the benefits of joining the SPICEBROS franchise network.
Ad Campaigns:
- Executed highly targeted ad campaigns aimed at attracting potential franchisees in Ontario.
- Employed geotargeting and demographic segmentation to ensure the campaigns reached individuals interested in franchise ownership in Brampton.
Lead Nurturing via CRM:
- Implemented a Customer Relationship Management (CRM) system to track and manage franchisee leads generated through social media.
- Developed lead nurturing workflows to qualify and engage leads, guiding prospects through the franchise development pipeline.
- Trained SPICEBROS' internal team to fully implement all CRM features, helping them automate and optimize their sales process for better efficiency and higher conversion rates.
Results:
- In just 3 months, Expandify’s advertising campaigns generated a pool of qualified leads interested in bringing SPICEBROS to Ontario.
- The CRM system streamlined lead management and nurturing, ensuring efficient follow-up and engagement.
- Successfully contributed to the opening of a new SPICEBROS location in Brampton, Ontario.
- The franchise development pipeline is growing, with further expansion in progress as SPICEBROS continues to attract new franchisee prospects across Canada.
This case study highlights our pivotal role in expanding the SPICEBROS Indian Restaurant franchise into new regions using social media strategies, lead generation, and CRM-powered lead nurturing processes. We were instrumental in helping SPICEBROS break into the Ontario market by attracting and closing new franchisees.
