Quebec City

La Belle Province expansion into suburban Quebec City

When one of Quebec’s most iconic QSR brands needed to grow beyond saturated urban areas, they partnered with Expandify to streamline their franchise system and unlock new suburban territory.

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Industry

Quick-Service Restaurant

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Goal

Drive franchise growth outside of major urban cores and build a scalable system to consistently attract qualified leads in suburban and outer-market areas.

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Challenges

Drive franchise growth outside of major urban cores and build a scalable system to consistently attract qualified leads in suburban and outer-market areas.

Real Results from Iconic Franchises

💼 La Belle Province

Franchisee Signed in Quebec in Under 90 Days
Industry: Quick-Service Restaurant | Expansion: Suburban Quebec City

When one of Quebec’s most iconic QSR brands needed to grow beyond saturated urban areas, they partnered with Expandify to streamline their franchise system and unlock new suburban territory.

🎯 The Goal

Drive franchise growth outside of major urban cores and build a scalable system to consistently attract qualified leads in suburban and outer-market areas.

🚧 The Challenge

La Belle Province — an iconic Quebec restaurant brand with 125+ locations — had already saturated most prime metro markets. But without a digital lead generation system in place, growth had stalled in the surrounding suburban areas. Traditional outreach wasn’t delivering traction in smaller, fast-growing markets just outside Quebec’s urban centers.

💡 The Solution

Expandify launched a Meta-powered franchise campaign targeting the suburbs of Quebec City. Alongside generating investor-ready leads, we fully built and automated their franchise lead generation system — including ad funnels, CRM integration, and automated follow-up workflows to streamline conversions and set the brand up for long-term scale.

Today, we remain partners, continuing to drive franchise growth across new regions of Quebec.

📈 The Result

  • Franchisee signed in under 90 days

  • Successfully expanded into suburban Quebec City

  • Qualified pipeline from targeted outer-market areas

  • Franchise lead gen system fully built and streamlined

  • Trusted by one of Quebec’s most iconic QSR brands

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