Our Approach:
Market Research:
- Conducted thorough market research to assess the Pest Control market in various states, including demographics, competitor analysis, and business opportunities.
- Identified key growth areas and franchisee hotspots in North Carolina.
Social Media Strategy:
- Collaborated to create a customized social media advertising strategy, focusing on Facebook, Instagram, and Google.
- Targeted potential franchisees with a strong household income and an interest in franchise opportunities.
Content Creation:
- Produced engaging and informative content designed to attract potential franchisees.
- Used high-quality visuals, infographics, and persuasive ad copy to communicate the benefits of joining the Complete Pest Solution franchise network.
Ad Campaigns:
- Executed highly targeted ad campaigns aimed at attracting potential franchisees.
- Employed geotargeting and demographic segmentation to ensure the campaigns reached individuals interested in franchise ownership.
Lead Nurturing via CRM:
- Implemented a Customer Relationship Management (CRM) system to track and manage franchisee leads generated through social media.
- Developed lead nurturing workflows to qualify and engage leads, guiding prospects through the franchise development pipeline.
- Trained internal team to fully implement all CRM features, helping them automate and optimize their sales process for better efficiency and higher conversion rates.
Results:
- In just 6 months, Expandify’s advertising campaigns generated a pool of qualified leads interested in operating a Complete Pest Solutions in North Carolina.
- The CRM system streamlined lead management and nurturing, ensuring efficient follow-up and engagement.
- Successfully contributed to the sale of a new territory in Hope Mills, North Carolina.
- The franchise development pipeline is growing, with further expansion in progress as Complete Pest Solutions continues to attract new franchisee prospects across the United States.
This case study highlights our pivotal role in expanding the Complete Pest Solution franchise into new states using social media strategies, lead generation, and CRM-powered lead nurturing processes. We were instrumental in helping break into the North Carolina market.
