Growing your sales is key for any business that advertises on social media—but how can you do it? The answer lies in using strategic tactics to help you get attention, nurture your audience and make the most of your ad budget. Here are three ideas:
In an ever-growing, crowded online space, many businesses are turning to video content as a creative way to make their mark and stand out among the competition. Captivating and entertaining videos provide customers with visual stimulation, making you more likely to be remembered and making customers more likely to engage. Try using videos to explain products or services, share customer testimonials and reviews, or simply tell stories in engaging ways.
Videos are effective because they have the power to capture consumers' attention, draw them into the story behind the product or service, and provide information in a short amount of time. This can be beneficial, as consumers often want to get the information they need quickly. This can be a key factor in getting them to take action. By incorporating videos into social media advertisements, you can quickly create deeper connections with your audience and increase your return on investment.
Split testing, also known as A/B testing, involves comparing two versions of a campaign to see which one delivers the desired results. For example, we often test ads with different images or copy to see which one resonates more with audiences.
A/B testing is an invaluable technique to make sure you get the most bang for your buck. By running two versions of your ads against each other, you'll be able to quickly home in on what maximizes returns while minimizing costs.
I recommend starting small with split testing—change just one element of the ad, like its headline or video, and then test different variations against each other as you strive for the best result.
Social media advertising is a great way to bring in leads, but be sure to follow up with email and text message nurturing campaigns so you don't miss out on sales opportunities. These cost-effective methods of communication enable you to tailor messages for leads, ensuring an even more personal connection that increases engagement with your brand and keeps you top-of-mind.
A good first step to get started is choosing a customer relationship management platform and integrating it with Facebook or Google. You can then craft a series of automated emails and text messages to welcome new leads and showcase limited-time offers, discounts and more, creating an efficient nurturing process to increase customer engagement and sales.
If you want to see an impressive boost in your social media advertising sales, use video content, split test your campaigns and nurture your ad-generated leads. Video is a powerful tool for capturing people's attention—and can engage them more deeply than simple text or images. Split testing helps you fine-tune your ads even further. Then, by nurturing your ad-generated leads, you can build relationships with them and turn them into customers to increase your profit over time.
